You can learn more about cookies by visiting our privacy & cookies policy page. The ad campaign cast Hogan as a worldly, no-nonsense Aussie – essentially, himself, ... ‘My Christmas’ – Oxo. That advertising campaign ran for 23 years until it was scrapped in 1999, but Oxo has decided to revive the television adverts with a younger, multi-cultural, multi-racial household. In 1840 a German chemist named Baron Justus von Liebig invented meat extract.

Oxo's efforts to reflect modern family life follow the lead set by BT in its recent advertising campaign which featured a single mother. Another advert will be released in the coming weeks that will show how men are getting more involved in the kitchen when Lucy's dad whips up a last minute meal using Oxo. Oxo will soon reveal a 21st century family to replace the household of the 1980s and 90s led by actress Lynda Bellingham. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. . Comments are subject to our community guidelines, which can be viewed, Embracing digital age . News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services.

. She is an actress and writer, known for Little Lord Fauntleroy …

. A new ad shows stroppy teenager Lucy bringing Tiana, “the most popular girl at school”, home for dinner. In 1991 he had to make supper for the family and burnt it. Our journalists strive for accuracy but on occasion we make mistakes. Lynda Bellingham receives her OBE with husband Michael, Bunny love . . . But she is relieved when social media-obsessed Tiana uses her phone to upload a picture of her meal — a sign she likes the food. . . . . Last year a 1984 Christmas ad was shown in tribute. Lynda Bellingham died of cancer in 2014, aged 66, Her Maj honour .

This website uses cookies. . In the original adverts actor Michael Refern played a Semi-domesticated Oxo dad who struggled to help out in the kitchen. British TV viewers lived with the Oxo family for a total of 16 years, making the long-running gravy ad series more or less a soap opera for viewers at the time. Oxo release new advert with their first TV family since the tragic death of Loose Women star Lynda Bellingham… and it has a social media-obsessed teen. Take stock of this news – the modern day OXO advert mum has joined the cast of Virtuoso! From ration kits to kitchen cupboards, OXO has been transforming mealtimes for over 100 years. Shortly after, OXO was born.

The late Lynda Bellingham was the Oxo mum in the original adverts in the 80s and 90s. . Oxo are delighted to 'welcome a moden family' to new adverts, Tribute to star . London could go into Tier 2 in next 48 hours with household mixing banned, The Radfords share savvy Xmas tips & the time it takes to wrap gifts for 22 kids, Phillip Schofield says hiding gay secret forced him off This Morning to be sick, Smyths Toys launches half price toy sale with 50% off Lego, Avengers and Toy Story, ©News Group Newspapers Limited in England No. new adverts show a more hands-on dad, Independent Press Standards Organisation (IPSO). Marvellous Morag Peacock, famed for her 21st century portrayal of a role originally made famous by the late Lynda Bellingham, is playing Carolyn Shurmann family friend to piano genius John Ogdon whose emotional story is told in the tale. . The Oxo family is set to return to the small screen. For other inquiries, Contact Us. About OXO. . . A TEENAGER takes a snap of her meal as she visits Oxo’s first TV family since the death of Lynda Bellingham. . To see all content on The Sun, please use the Site Map. The new ad, airing until 31 December, follows the reintroduction of the Oxo family for the first time in 17 years by Premier Foods last year, with two separate commercials featuring the “modern” family showing equal division of household labour between the parents.“Our Oxo family was a hit last year, so we’re delighted to continue their storyline, which will help drive further awareness of our iconic brand ahead of the winter season,” said Helen Touchais, brand director for flavourings and seasonings at Premier Foods.“It’s important we support our growing range with a TV campaign which people can relate to.”, The new range, introduced as part of the premium Bisto Best portfolio, is being rolled out now in three flavours, Premier Foods is extending Oxo into the stock pot category with five new cooking products, It’s not just mums who cook for their brood these days.

The ad shows how things have changed since the 1980s with the young family eating in silence and uploading pictures of their dinner to social media. . Mary Holland, Actress: Little Lord Fauntleroy. . mum says it's meatballs, Snap judgment . .



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